Thursday, March 12, 2009

5 surprising fashion brands going organic


Photo via Victoria's Secret 

h-and-m-organic-tee.jpg Organic cotton t-shirt from H&M, photo via Nitrolicious Most of us, when looking for organic, eco-friendly clothes, know enough to skip the mall; sustainable materials and mass-produced clothes with commercial appeal hardly ever overlap. But we guarantee you'll know these five companies, who have enough recognition and reputation to do whatever they want and yet are choosing to incorporate organic materials and sustainable practices into their most popular items. Who knows? You may even have one (or all) of these stores at your local mall.

1. Victoria’s Secret

Victoria’s Secret has never been an especially green company, with the tons of catalogs sent out every month and the synthetic fiber blends. But over the last few years, in addition to greening the mass mailings, the brand has also introduced beauty products made with organic ingredients from mint to coffee beans—and now offers camisoles, pajama pants, thongs, and panties made from organic cotton. While the organic products are still just a teeny-tiny part of the overall VS empire, they are a step in the right direction. …

5 Surprising Fashion Brands Going Organic

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