Tuesday, September 29, 2009

World's largest meat exporter says no more Amazon deforestation beef

cattle in brazil photo

photo: David Morimoto via flickr.

A little bit late to the game, but glad they've arrived... The world's largest exporter of meat products, Brazil's JBS-Frisboi has pledged to no longer buy cattle raised from areas of the deforested Amazon which were cleared after September 23rd of this year, Greenpeace reports. Additionally, they will not work with any farms found to be using slave labor (what year is it again?!?) or raising cattle in designated protected areas or on indigenous lands:

To ensure a modicum of transparency, JBS-Frisboi says it will implement a tracking system within six months -- the exact nature of which (ear tags, something else?) was not mentioned, other than that it will be based on maps from its cattle suppliers. Within two years, this system will extend farther down the distribution chain to include farms that raise young cattle and ranchers that directly supply its meat processing plants. …

World's Largest Meat Exporter Says No More Amazon Deforestation Beef

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